Tech Connection Brand Identity

Intro & Context

Tech Connection began as a series of developer meetups in France. As it expanded to host full-scale conferences across Swift, Flutter, React, and React Native, along with a growing archive of training videos, the need for a cohesive and scalable brand identity became evident.

The Challenge

The goal was to create a brand that resonated with real developers—those who value meaningful connections and shared knowledge—without resorting to clichés. Visually, the challenge was to build a brand that could scale across multiple sub-brands (conferences, Async video platform, workshops) without feeling fragmented or corporate.

The Solution

Starting with two strategic workshops, we delved into positioning and brand strategy. This led to the creation of mood boards and the development of a modular identity system. The core idea: connection—not just in the technological sense, but human connection. The new mark, called Link-Hex, captures this spirit: two interlocking hexagons with dynamic lines and symbolic dots that suggest both links and conversation, slash and infinity. We also developed a sub-brand system for each conference vertical, maintaining a cohesive visual grammar while allowing for individual expression.